Privacy Policy

1. Who we are

DealerBetter ("DealerBetter", "we", "us", or "our") provides website and lead-generation software to independent used-car dealerships in the United Kingdom.

If you have any questions about this policy or how we handle your personal data, please contact us at hello@dealerbetter.com.

2. What data we collect

We may collect and process the following categories of personal data:

• Contact information — name, email address, phone number, submitted via our contact or demo-booking forms.
• Usage data — pages visited, time on site, browser type, IP address, and referral source, collected via cookies and analytics tools.
• Business information — dealership name, trading address, and website URL provided when signing up for our service.
• Payment information — handled securely by our third-party payment processor; we do not store card details on our servers.

3. How we use your data

We use the personal data we collect for the following purposes:

• To respond to enquiries and demo requests.
• To provide, maintain, and improve our service.
• To send service-related communications (e.g. billing, support).
• To send marketing communications, where you have given consent or where we have a legitimate interest to do so.
• To monitor and analyse usage patterns in order to improve the website and service.
• To comply with our legal obligations.

4. Legal basis for processing

We process your personal data on the following legal bases under UK GDPR:

• Contract — processing necessary to perform a contract with you or to take steps at your request before entering into one.
• Legitimate interests — where processing is in our legitimate business interests and not overridden by your rights.
• Consent — where you have given clear consent for a specific purpose (e.g. marketing emails).
• Legal obligation — where we must process data to comply with the law.

5. Cookies

We use cookies and similar tracking technologies to improve your experience on our website. For full details, please see our Cookie Policy.

6. Sharing your data

We do not sell your personal data. We may share it with trusted third parties only where necessary, including:

• Hosting and infrastructure providers who process data on our behalf.
• Hosting and database providers used to operate our first-party website analytics.
• Payment processors.
• Email delivery services.

All third-party processors are contractually bound to handle your data in accordance with UK GDPR.

7. Data retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. When your data is no longer needed, we will securely delete or anonymise it.

8. Your rights

Under UK GDPR, you have the following rights:

• The right to access your personal data.
• The right to correct inaccurate data.
• The right to erasure ("right to be forgotten").
• The right to restrict or object to processing.
• The right to data portability.
• The right to withdraw consent at any time.

To exercise any of these rights, please contact us at hello@dealerbetter.com. We will respond within 30 days.

9. Security

We take appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, or unauthorised disclosure. However, no transmission over the internet is completely secure and we cannot guarantee absolute security.

10. Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date at the top of this page. Continued use of our service after changes have been posted constitutes your acceptance of the revised policy.

11. Contact & complaints

If you have concerns about how we process your data, please contact us at hello@dealerbetter.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.