Last updated: January 2026
This policy explains what cookies are, which ones we use on the DealerBetter website, and how you can control them. It applies to dealerbetter.com and any DealerBetter-hosted dealer sites.
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, remember your preferences, and provide information to the site owner about how the site is being used.
Cookies can be session cookies (deleted when you close your browser) or persistent cookies (which remain on your device for a set period or until you delete them).
We use cookies in the following categories:
Strictly necessary cookies
These are essential for the website to function. They cannot be disabled. They do not store any personally identifiable information.
| Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains your session as you browse the site | Session |
| csrf_token | Protects against cross-site request forgery on forms | Session |
| cookie_consent | Stores your cookie preferences | 12 months |
Analytics cookies
These help us understand how visitors use our website so we can improve it. The data collected is aggregated and anonymous.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Stores session state | 2 years |
Google Analytics data is processed in accordance with Google's privacy policy. IP addresses are anonymised. We do not share this data with third parties for advertising purposes.
Functional cookies
These remember your preferences to improve your experience. No personally identifiable information is stored.
| Name | Purpose | Duration |
|---|---|---|
| ui_prefs | Remembers display preferences such as filter settings on the stock page | 30 days |
If you are visiting a website hosted and managed by DealerBetter on behalf of a dealership, the same categories of cookies apply. Each dealer site may include:
The dealership is the data controller for their own site. Their privacy and cookie notices apply to their site separately.
Some features on our site or on dealer sites we manage involve third-party services that may set their own cookies. These include:
We do not use advertising or tracking cookies, and we do not share data with advertising networks.
You can control and delete cookies in several ways:
Cookie consent: When you first visit our site, you will be presented with a cookie notice allowing you to accept or decline non-essential cookies. You can change your preferences at any time by clearing your cookies and revisiting the site.
Browser settings: Most browsers allow you to view, manage, and delete cookies. Instructions for common browsers:
Please note that disabling cookies may affect the functionality of our website, including enquiry forms and the finance calculator.
Opting out of Google Analytics: You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.
We may update this policy from time to time as our use of cookies changes or as legal requirements evolve. The "last updated" date at the top of this page will always reflect the most recent version.
If you have any questions about how we use cookies:
DealerBetter
Email: hello@dealerbetter.com