Pricing

Simple monthly pricing for car dealer websites

Choose the plan that fits your dealership now. Every plan is monthly, includes ongoing support, and is designed to help you turn more of your existing traffic into direct enquiries.

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Every plan is billed monthly, and you can cancel with 30 days' notice at any time. Your domain and your stock data are always yours to keep, regardless of what you decide.
Features

Everything included to help your dealership generate more direct enquiries.

Stock source
Finance figures
Lead tools
Support level
Best for
Starter
£149/mo

Professional site with the essentials live from day one.

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Auto Trader live stock
×
Forms on every listing
Standard support
Smaller dealers getting set up properly
Most popular
Growth
£249/mo

Built for dealers who want more leads from existing traffic.

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Auto Trader live stock
Finance on every vehicle
WhatsApp, bookings, part exchange, reservations
Priority support
Most independent dealers
Pro
£349/mo

Everything in Growth plus more reporting and faster support.

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Auto Trader live stock
Finance on every vehicle
All Growth tools plus AI descriptions and alerts
Priority support + custom changes
Larger operations that want every advantage

Starter includes

  • Live stock from your AutoTrader feed
  • Mobile-optimised, fast-loading site
  • Enquiry forms on every listing
  • Your own domain connected
  • MOT and service booking page
  • Basic performance analytics

Growth adds

  • Finance calculator on every listing
  • WhatsApp enquiry button
  • Test drive booking
  • Part exchange submission form
  • Online car reservation with deposit
  • Advanced stock filtering
  • SEO-optimised listing pages

Pro adds

  • AI-generated vehicle descriptions
  • Advanced performance reporting
  • Priority support
  • Custom design changes
  • Price drop alerts for buyers
  • Saved car shortlists
The return

One extra car a month covers the cost. Everything after that is profit.

If your average profit per car is around £1,000, one additional sale per month more than pays for the Growth plan.

The point is not magic traffic. It is better conversion from the buyers already reaching your website.

If your current site is quietly losing even two or three serious buyers a month, the cost of not fixing it is often much higher than the monthly subscription.

Simple ROI — Growth plan example
Average profit per car sold~£1,000
DealerBetter Growth plan£249/mo
Additional sales needed to break even1 car/mo
If you sell 2 extra cars per month+£1,751 net
Net gain at just 2 extra sales/month +£21,012/yr

Figures are illustrative. Profit per car varies. The point is simple: one extra sale a month is all it takes to be ahead.

FAQ

Questions dealers ask before signing up

Yes. DealerBetter works alongside AutoTrader, not instead of it. Your stock syncs directly from your AutoTrader feed so you manage everything in one place.
Yes. If you already have a domain, we use it. If you do not, we set one up in your name. Either way, it belongs to your dealership.
You give 30 days' notice, we cancel the subscription, transfer your domain, and export your content and stock data so you have everything you need.
That is what the free call is for. Most dealers land on Growth, but we will tell you honestly what makes sense for your stock level and goals.